Our Digital Food Life: How Technology Empowers a New Era of Participatory Culture
For much of the twentieth century, consumers shopped and purchased much like the utilitarian models so favored by economists. This was a consumer story of brands, uniformity and prices, what we refer to as traditional culture. Towards the late twentieth century we evolved into a consumer culture, one celebrating a higher quality of life often with equal focus on, say, health and wellness and indulgence.